Friday, February 15, 2008

Sticky Products

I’m still surprised at what ideas gain traction immediately vs. those that take some time to incubate. I guess the buzz word now is “sticky.”

DCVB just launched a week or two ago. It permits organizations to log in and, in real time, update information on both the organization and individual contacts in DCVB’s database. This means that anytime something changes, it can be rapidly reported and update the website the next day and publications as they are produced. In just a few days, nearly 150 organizations have already logged on and provided updates.

Reminds me of Durham Image Watch when it was launched a year ago. Immediately nearly 200 Durham residents or people who work in Durham enlisted to help spot communications that erode Durham’s image.

BTW, people often ask how to enlist. The site is

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