Friday, June 20, 2008

"Virtual Sticky Notes" - Reasons to Believe Durham Brand

Innovation is a value within the overarching Durham brand. Reasons to believe are published several times weekly to Durham Image Watch.

Yesterday, Duke University engineers announced the innovation of virtual, site-specific "sticky notes" or a "mini-blog" to leverage the rapidly converging technologies around social networking, cell phones and global positioning.

The innovation turns the cell phone into a "telescope lens" allowing a user to tap into a virtual network of site-specific information tagged by other cell users whether it be traffic conditions, restaurant reviews, directions or anything else site specific. The Duke research was done in conjunction with the National Science Foundation and Verizon Inc.

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