Lets also not forget to thank them for generating millions in fiscal impact for Durham, for generating millions of dollars in media exposure and bringing visibility and pride to their hometown.
Pink gives wonderful examples. He then goes on to propose that six R-directed aptitudes are going to be critical in the workplace going forward:
Okay, so the Beatles weren’t singing about the same kind of day-tripper. It is still a song that is unmistakable and seared into my memory.
But DCVB has long seized a competitive advantage by knowing as much as we can about day-trip visitors. I understand we’re still one of a handful of DMO’s helping to pioneer discovery of what can be 80% of a community’s visitation.
I don’t mind sharing some of the take-aways from the 2008 study performed for us by DK Shifflet because they are unique to Durham anyway. For instance even nearby destinations like Raleigh and Chapel Hill have a much different mix of day-trip visitors.
As Durham’s marketing agency, DCVB deploys the findings to benchmark progress, empower stakeholders and calibrate messages to wrap into telling Durham’s story and getting on the list for consideration by day-trippers.
Below are 11 preliminary take-aways about day-trip visitors to Durham during 2008:
Some day-trippers even revisited Durham on overnight trips during the year.
Durham’s emergence as a visitor destination is a credit not only to DCVB as Durham’s marketing agency, but to the visitor related businesses and organizations here,many of which have earned national accolades like the Sheraton’s. Here is a list of just 20 or so.
You have to scratch your head listing to some government officials and news media stories trivializing the $800 billion a year travel sector while at the same time desperate to see who gets which slice of the pie from a stimulus package of about the same amount. But regardless of how irrational it is, playing on class issues has sure intimidated some government department heads.
If wisdom prevails over polemics, government will heed the advice given in a USTA survey of businesses with $50 million or more in sales. Seven in ten believe it is important to sustain or increase travel in times like these. Experts warn that during times like these, many organizations will go overboard in cost cutting and risk permanent impairment.
Dr. Suzanne Cook, U.S. Travel's Senior Vice President of Research nailed it when she was quoted, "it's also clear from our survey results that the old maxim remains true; if you don't take care of your customers, someone else will."
Government doesn’t have a profit motive and it may not think it has competition. But it faces challenges nonetheless, like sustaining productivity, effectiveness and efficiency. Both business and government are under pressure to quickly identify cost reductions in this downturn. But trivializing travel could very well sacrifice longer-term strength and vitality.
Thanks to my friends at Travelmole for reminding me of this study.
Hmmm! Are we talking about the Durham that anchored the region’s initial rankings as best place to live…and the Durham that consistently ranks in the top echelon of communities nationwide across a wide spectrum of measures?
Is this the Durham that has outperformed all counties in the state economically for several years…and the Durham that was the fastest growing major city in North Carolina in the last census? Oh, you mean that Durham?
Durham Image Watchers basically log comments like these under something called “tudes.” As in “attitude,” as in “condescending.”
Actually, while they may have been intended as pejoratives, in Durham, the first two are a proud part of the community’s personality or brand.
Durham is just as proud of those attributes as it is being home to Research Triangle Park, Duke and NCCU universities.
Durham definitely has a very different cultural identity than Raleigh and Cary and as happy we are to have them as neighbors…Durham is glad it’s different.
I guess we’ll know that all members of the family of communities we call the Triangle have matured and are well adjusted and secure in themselves, when journalists in one don’t feel the need to put the others down..
As one Cary leader said years ago, “it gives the entire Triangle a black eye.”
My guess is someone is either very geographically challenged or was given the misimpression that Raleigh/Durham is a general area. And that giving a general area the size of a state or two, would be better than just giving the name of the community where the event is being held…Durham NC.
People traveling to an event…even if from only 25 miles away, want the specific location…the name of the place, the city, the county, the physical location.
There are many other reasons for sure. But of course, any change requires a transition and some indexing to preserve trend lines and of course there is that inertia thing. But the time has come to expand the definition to include all non-residents other than those commuting for school or work.