Tuesday, July 22, 2008

The Big 2-0

In five months the Durham Convention & Visitors Bureau will turn 20. The governing board commenced January 17, 1989 when the late H.C. Cranford called the meeting to order and then began to search to find me as Chief Executive. This anniversary will particularly be meaningful and fun to celebrate.

Durham commenced destination marketing an average of 20 to 30 years later than its competition. But several strategies have helped us close some of the gaps in what they call “share of mind.”

One was aggressively deploying technology. Another was deploying research driven decisions and a wide range of performance measures right from the get-go. And maybe most important, adopting the credo of “continuing and never-ending improvement” and innovation.

We’re hard on ourselves at DCVB and that’s part of the culture…but I can tell you we’ll come up for air and do some celebrating when DCVB turns 20.

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