A few years ago, we volunteered to undergo a yearlong diagnostic as well. Both processes are worth it because you see where you’re truly excelling and more importantly where you can improve or close some gaps. I don’t blame DMOs for not undergoing this scrutiny, but personally I find it not only invigorating but reassuring.
I would encourage any organization to seize the opportunity to go through the process. While many will not be accredited, it’s still the best feedback you can get.
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