It's being embraced even faster than the most optimistic forecast. Already, surveys show that nearly 40% of residents are aware of the brand, and more than 90% of those who are aware agree it makes them feel even more positive about Durham.
The personal blog of Reyn Bowman, a Durham NC resident, 40-year veteran of community-destination marketing, an inductee in the Destinations International Hall of Fame and still an explorer in community sense-of-place. Opinions expressed here are those of the author.
Friday, July 06, 2007
Wow!
It's being embraced even faster than the most optimistic forecast. Already, surveys show that nearly 40% of residents are aware of the brand, and more than 90% of those who are aware agree it makes them feel even more positive about Durham.
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