Friday, July 06, 2007


In the eight months since Durham launched a new overarching brand that would help make all messengers more consistent, already there have been more than 150 supporting uses, with DCVB launching many more.

It's being embraced even faster than the most optimistic forecast. Already, surveys show that nearly 40% of residents are aware of the brand, and more than 90% of those who are aware agree it makes them feel even more positive about Durham.

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