Monday, February 25, 2008

Destination Development - The Roles of DCVB and Its Stakeholders

Karl Albrecht is a futurist who has done and is doing some good work on behalf of DMOs (destination marketing organizations, like DCVB) and Destination Marketing Association International.

Karl came up with a good way to convey the various roles of a DMO. DCVB did some significant adaptation, and he encouraged us to share it with colleagues as a tool to help all community stakeholders better understand respective roles.

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