Friday, February 06, 2009

Great Move by New Commerce Secretary

Governor Perdue’s new Commerce Secretary, Keith Crisco, made a great move when he elevated the Director of Tourism, Lynn Minges to “Assistant Secretary of Tourism Marketing & Global Branding.”

Both Secretary Crisco and Ms. Minges grasp that just as DCVB is the marketing agency for Durham, the State tourism effort should be guiding the overall branding for the state, regardless of what type of economic development is involved.

The goal, as it was here when DCVB took lead to fund and facilitate an “overarching” Durham brand is to make all messengers more consistent and effective. It is honed from deeply-held resident perceptions to resonate with the external customers most likely to live, visit, study, seek wellness, relocate, and conduct business in Durham.

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