Thursday, May 14, 2009

New Video Illustrates Duke Medicine & the Durham Brand

These two brands go hand in hand and a new video by Duke Medicine is an incredible illustration of the many reasons to believe “Durham is “Where Great Things Happen!”

  • Duke Medicine is an overarching brand for
    Duke University Health System, Duke University School of Medicine, and Duke University School of Nursing.

  • The Durham brand is an overarching brand gives all messengers, including Duke Medicine, a common and consistent voice.

  • Both the Durham and Duke Medicine brands spring from intrinsic values like: innovation, creativity, caring, unpretentiousness, and inclusiveness.

  • They are interdependent. Durham is the home to Duke Medicine elements with branches in other cities and across the world. Duke Medicine’s foundation evolved in Durham’s innovative climate.

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