And indicative there has been a change in how the USA is perceived comes with the annual index of nation brands. The USA is back at #1 as the most admired brand in the world after languishing at #7. Diplomacy doesn't get much credit unless it is failing. But it isn’t hard to see the State Department under Secretary of State Clinton is making apparent progress in rebuilding relations with traditional allies as well as Russia, Iran, Turkey, Armenia and maybe even North Korea.
The personal blog of Reyn Bowman, a Durham NC resident, 40-year veteran of community-destination marketing, an inductee in the Destinations International Hall of Fame and still an explorer in community sense-of-place. Opinions expressed here are those of the author.
Friday, October 16, 2009
USA #1 Brand Again
Maybe the rest of the world knows why President Obama received the Nobel Peace Prize. I wasn’t in the room when the vote took place but I’m proud of the President and my country.
And indicative there has been a change in how the USA is perceived comes with the annual index of nation brands. The USA is back at #1 as the most admired brand in the world after languishing at #7. Diplomacy doesn't get much credit unless it is failing. But it isn’t hard to see the State Department under Secretary of State Clinton is making apparent progress in rebuilding relations with traditional allies as well as Russia, Iran, Turkey, Armenia and maybe even North Korea.
And indicative there has been a change in how the USA is perceived comes with the annual index of nation brands. The USA is back at #1 as the most admired brand in the world after languishing at #7. Diplomacy doesn't get much credit unless it is failing. But it isn’t hard to see the State Department under Secretary of State Clinton is making apparent progress in rebuilding relations with traditional allies as well as Russia, Iran, Turkey, Armenia and maybe even North Korea.
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