Friday, December 04, 2009

Social Media Replacing Email – Not!

People who bemoan email seem to believe that somehow social media would replace it. I don’t know why or how, really. They tend to be folks who have never really made the transition, and don’t understand the speed and effectiveness email can bring to everyday communications. Maybe they are still holding out that we’ll all revert the good old days of an in-basket full of mail and yellow stickies for calls to return?

But the Neilson research graph below reveals that people who are high social media consumers are even more--not less--likely to be high email consumers.

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