Monday, April 20, 2009

A Cowboy’s Guide to Crisis Management

Mike Herman was living in Durham when DCVB was founded 20 years ago. Before he moved away, he was part of a team that helped us realize that marketing isn’t just promoting the positive. There are times when marketing has to also defend and manage a community’s brand.

Here is a funny article on crisis management that Mike just published in the April issue of Tactics Magazine, a publication of PRSA.

1 comment:

Jessica T. said...

Great ESSENTIAL nuts and bolts advice! Thank you for sharing!!