Big Mac Index

A week or so ago, a USB report charted an alternative to The Economist Magazine’s Burgernomics by indexing the number of minutes on average spread over 12 professions that a person needs to work to buy a McDonald’s Big Mac (just less than 40 minutes is the global average.)

This is the type of alternative communication tool destination marketing organizations need to adapt to help convey and make relevant to public officials the tax-generation role of community marketing.

Source: The Economists Magazine's Video on Burgernomics, Fast Company Newsletter, USB